We built this in
your world — felt like
the right move.
Three events, three cities, and somewhere along the way we stopped feeling like an outside agency. So we put this debrief together in Glean's style — your colours, your energy. It just made sense.
×
You showed up.
It showed.
A celebration of what we built together — the moments that landed, what we'd sharpen next time, and what's ahead for Glean events.
What went
well.
Three events. Two offices. One reception at The Shard. Here's an honest account of what landed — and why it's worth building on.
Event 01 of 03
The machine that stopped the office.
The jellybean waterfall was the centrepiece at King's London office — a continuous-motion LED machine built to grab attention and hold it. Attendees chose their game: Guess The Flavour across 36 flavours and 630 combinations, or Flavour Roulette, where unusual beans added a bit of real jeopardy. Both gave people a reason to stay, try again, and pull a colleague over.
Hidden across the machine: 23 golden beans. Find one, win a headline Glean-branded prize — the hunt gave the whole activation a competitive edge that kept energy high for the full session.
flavours
combinations
hidden
Same energy. Different office. Same result.
The waterfall moved from King to Teya's London offices the next day — and the reaction was identical. That's what a format that works actually looks like: it scales. Same game mechanics, same golden bean hunt, same moment where someone glances over and can't not join in. Two separate client teams, both left with a positive Glean memory attached to their own workplace.
Running the same activation across back-to-back days proved the format is repeatable without feeling recycled — the experience is personal to each team, each office, each golden bean found.
activated
days
enthusiasm
Work AI Connect · Event 03 of 03
An evening at The Shard that earned its place on the calendar.
A different format entirely — an executive networking reception for 160 guests, 6PM–9PM, with two activations running in parallel. The interactive prize wall ran continuously, with pre-event unique codes giving guests a warm-up before they arrived. Live garment printing — 100 tees and 100 tote bags across 5 custom designs — gave people something to actually take home.
The prize wall team led guests through every play, with sounds on each reveal creating real buzz. 147+ plays across the evening — for 160 guests, that's near-total participation.
plays
attending
(tees + totes)
QR entry worked cleanly
Staffed QR stations at each activation guided people in without friction — data capture was clean and didn't slow the momentum of arrival.
Branded print held its own
The Ultima curve backdrop gave every location a shared identity. Shareable without asking people to share — they just stood in front of it.
Merch left the table
Socks, stickers, PopSockets — the lower-value items moved fast and widely, exactly as intended. Volume over prestige, and it worked.
Glean in their workplace
Showing up at a client's own office and making their day more interesting landed differently to a sponsored venue. The positive association was genuinely earned.
The format proved scalable
Three events across three consecutive days, different offices, different teams — same playbook, consistent quality. A template worth repeating.
Amsterdam extended the run
Adding the jellybean waterfall alongside the edible bubble volcano at Booking.com gave Amsterdam its own story — not a replica of London, a genuine step up.
What We'd
Do Differently.
Four things we'd approach differently next time. All of them came to light during the run — and all of them make the next series better.
The prize structure came into focus during the build. Next time, we'd bring that clarity earlier.
The three-part split — high-volume giveaways for the office days, mid-tier prizes across the series, and premium items for the Shard — was the right approach. We'd like to have had that picture set out from the start of the brief, with quantities and tiers agreed before design began. The 23 golden beans mechanic worked really well on the day — it would have added something extra to the pre-event invite too.
Prize tiers proposed at brief stage. We'd map out volume, mid and hero tiers as part of our initial recommendation — giving everyone more time to sense-check quantities.
The golden bean mechanic in the invite. Seeding that anticipation before guests arrive would amplify what was already a highlight on the day.
Headcount confirmed earlier in the process. Locking attendee numbers sooner gives everyone more confidence in the merch order before it goes to print.
The jellybean waterfall was on standby while we waited for the LOI. We'd flip that sequence next time.
The waterfall was the centrepiece of both London office events, and it was held on a standby booking while the LOI was being finalised. Getting the legal step done first would remove that dependency entirely. For Amsterdam, it was also worth noting earlier that LMID requires a companion activation to justify the cross-border logistics — the edible bubble volcano was the right answer, and it's something we'd include in the initial proposal rather than resolve mid-planning.
LOI first, then supplier booking. Having the LOI signed before LMID is confirmed means the key activation is never left on a provisional hold.
Amsterdam's companion activation in the original proposal. LMID's cross-border requirement is a known factor — we'd build that into the recommendation upfront.
Prize wall design ownership agreed early. We'd clarify at the outset whether the Glean team or we handle the app and screen artwork, so there's no ambiguity when the deadline arrives.
We had the right questions. We'd want the answers a little earlier next time.
For the office events at King and Teya, some of the practical details — photos of the space, the footfall route, van access — were worked out on the day rather than in advance. The team handled it well, but it meant decisions under time pressure that could have been made more comfortably. The Shard was smoother in this respect, with access times, power points and the prize wall position all confirmed with Landmark ahead of time. That's the standard we'd apply across all formats.
A short recce questionnaire sent early in the planning process. Space size, photos, access, power and footfall — six questions that make a real difference to how calmly a set-up day runs.
Fast frame banners as the default for office activations. The printer recommended these over pull-ups — 7 frames at £2,450 ex VAT, reusable across events and much easier in tighter spaces.
Van and loading bay confirmed in advance per venue. A small thing, but knowing the route in before arrival morning means the team can focus on the experience rather than logistics.
The sound element came together close to the event. It's something we'd plan for from the start next time.
Having audio play on each prize reveal — with the prize wall team guiding guests through the experience — created real energy in the room. That was confirmed and in place for the Shard evening, and it worked brilliantly. We'd include it as a named element in any future prize wall proposal rather than something that gets added during the build. The same goes for the edible mist orbs, which can be colour-matched to the Glean palette — a lovely touch that would have felt even more considered if it had been part of the original concept.
Sound as a named element in the prize wall concept. Audio on each reveal, positioned well in the space — it shapes the whole atmosphere and is worth specifying from the outset.
Mist orbs in the initial proposal. Colour-matched to the Glean palette, they're a genuinely distinctive moment — and one that feels more intentional when it's been part of the plan from the beginning.
Artwork timeline mapped from the supplier deadline back. The prize wall artwork was due with the supplier on 6th January — building the creative schedule backwards from that date gives everything more breathing room.
Customer
Appreciation Day
The next series of office activations — refined and ready. Everything from this debrief is already built into the format. Take a look at what your teams can expect.
What's
Next.
How Brand Revolution can go further — and deeper — with Glean.
Three events in.
A platform ready
to scale.
The first series proved the format works. The jellybean mechanic landed, the prize wall created energy, and three cities saw what a Glean activation feels like. The question now is: what does the next chapter look like — and how much further can the partnership go?
"The format is proven. Now we make it a programme."
Four ways to build
on what's working.
The first series proved the format. These four moves turn that proof into a programme.
Lock in the programme cadence
Establish a rolling annual schedule — Q1 planning, Q2–Q3 activations, Q4 review. Removes the reactive planning that created dependency issues in 2025.
Expand the city footprint
Paris, Stockholm, Dublin and Warsaw are natural next markets. Each needs only a light adaptation of the existing format — production lead time drops to 3 weeks.
Introduce a tiered event model
Flagship (500+ pax, full production), Standard (200–500 pax), Lite (100–200, streamlined kit). Scales with customer size, controls cost, maintains quality.
Film a signature showreel
Capture one flagship event as a produced hero video — for Glean's social, sales deck, and partner comms. Makes the programme visible to prospects and internal stakeholders alike.
Merch people
actually keep.
From curated gift drops to full-scale on-site stores — concept through fulfilment, with sourcing infrastructure across the UK, Europe, and North America.
Commercial Video Production.
BR produces high-end event films, brand films, and social content for B2B and tech clients across the UK, Europe, and the US. We don't just document your event — we craft the story your prospects will watch on repeat.
Events & Experiential Fabrication.
From bespoke fabricated environments to vending machines, interactive prize walls and fully managed event production — BR builds the physical things that make people stop, engage, and remember. Fabrication and production capability across the UK, Europe, and North America.
How a deeper
partnership works.
BR as Glean's retained experiential partner. Fixed monthly fee covers planning, creative development, vendor management and on-the-day support for up to 12 events per year — across EMEA and beyond.
Project-by-project engagement with a pre-agreed rate card. Faster to initiate, less planning overhead, scales flexibly. BR acts as lead producer on each activation.
BR produces a suite of hero content alongside each event cycle — event films, social cuts, recap reels. Shared IP, co-branded for both Glean and BR's portfolio.
We know the events — we produced them
UK, Europe & US: offices and crews on both sides of the Atlantic
In-house fabrication capability
End-to-end: creative → production → content
Existing Glean brand familiarity
One partner, consistent quality, any market
What we'd propose
to kick off 2026.
Debrief sign-off
Review and align on this debrief — confirming what we take forward and what we refine. Agree the changes for the next activation cycle.
Series 2 planning kick-off
Begin early-stage planning for the next city cohort. Apply LOI-first approach, confirm venue partners, begin merch briefing at tier stage.
Partnership conversation
Separate conversation on the broader retainer model — scoping how BR and Glean work together across the full year, not just event-by-event.
Content capture at next event
Bring a dedicated film crew to the next activation. Produce the first Glean × BR hero showreel — usable for social, sales and internal comms.
Thank you,
Glean.
It's been a privilege to help bring the Brand Revolution to your events programme. We're excited about what comes next — and we're ready when you are.
