March 2026 · Issue 01
Brand Revolution acquires fresh id.
Brand Revolution's third major acquisition marks a significant expansion into custom merchandise, POS, and packaging for global brands. fresh id brings offices in Nuremberg, Berlin, London, and Hong Kong — along with direct-to-source manufacturing in Asia and a Platinum EcoVadis Medal for sustainability.
"We're building one of the largest in-house overseas custom product development and sourcing capabilities in the industry — while significantly strengthening our presence in the German market."
fresh id at a Glance
Recent work making waves.
One-A Day Vitamins
Video ProductionThird production partnership with One-A Day, BBDO Worldwide, and Oliver. A campaign focused on vitamins for the older generation, filmed just outside Mexico City.
TikTok STEM Feed Event
Events · MerchandiseAn intimate showcase at One Great George Street, London — adjacent to the Houses of Parliament. Three of TikTok's biggest STEM creators presented to MPs and industry delegates. Bespoke print fabrication and custom merch by Print & Cut.
61% of marketers say AI is the biggest industry disruption in 20 years — but the gap is no longer who's using it.
It's who's using it well. The brands winning aren't generating the most AI content — they're knowing when to turn it off and show up human.
Let's build something worth talking about.
Creative strategy, production, events, merch — wherever your brand needs to show up, we make it happen.