Building meaningful, lasting connections.

Meet the Chiefs

Alisa Haynes

CHIEF EXECUTIVE OFFICER

Alisa Haynes, CITP, CIS, is the CEO of Brand Revolution, a global agency built to help brands forge powerful connections through media production, events, social, and branded merchandise. With 20 years of industry experience, Alisa is known for scaling creative organizations, leading with clarity, and building people-first teams that deliver real impact. After guiding EventWorks through its acquisition by Haute and driving rapid growth from 2020–2024, she led the merger with UK-based Fluid Branding to form Brand Revolution. Today, Alisa oversees global integration and growth, steering the company toward its next chapter as a $250M platform.
Matt Franks

CHIEF M&A OFFICER
Matt Franks is the Chief M&A Officer at Brand Revolution, leading acquisition and integration strategy to support the company’s global growth. Formerly the CEO of Fluid Branding, Matt helped build one of EMEA’s leading branded merchandise firms before its merger with Brand Revolution. With deep experience scaling businesses, investing in new ventures, and driving strategic partnerships, he brings a sharp commercial lens to the organization’s expansion. A former Chairman and President of the British Promotional Merchandise Association, Matt is a respected industry leader with a track record of growth, innovation, and execution.
Jeff Haynes

CHIEF INNOVATION OFFICER
Jeff Haynes is the Chief Innovation Officer at Brand Revolution and one of the original visionaries behind the company. With more than 30 years of experience, Jeff drives innovation, creative evolution, and M&A strategy across North America while helping guide global expansion. Known for pushing boundaries and challenging convention, he brings a human-centered approach to building bold brand experiences. A lifelong entrepreneur, Jeff has founded and scaled multiple ventures across creative, technology, real estate, and live entertainment, guided by a simple belief that everything can, and should, be done better.
Miles Lovegrove

CHIEF INTEGRATION OFFICER
Miles Lovegrove is the Chief Finance & Integration Officer at Brand Revolution, leading financial strategy and integration across the company’s global platform. A founder and former Managing Director of Fluid Branding, he helped build one of Europe’s leading sustainable branded merchandise firms before playing a central role in the merger that formed Brand Revolution. With nearly two decades of experience, Miles brings a people-first, purpose-driven approach to scaling the business while aligning growth with culture and long-term impact.
Chris Sommella

CHIEF CREATIVE OFFICER
Chris Sommella is the Chief Creative Officer at Brand Revolution, shaping global creative direction through storytelling and experience design. With more than two decades of experience across marketing and multimedia production, he leads teams in delivering emotionally resonant, brand-defining work. Chris has led large-scale photo and video initiatives at Dell Technologies and created branded experiences for clients including AT&T, Cintas, Harry & David, FAO Schwarz, and Bedford Fair.
Chris Love

CHIEF OPERATIONS OFFICER

Chris Love is the Chief Operating Officer at Brand Revolution, leading operational excellence across the agency’s global platform. With more than 25 years of experience, Chris designs scalable systems and strengthens processes across logistics, procurement, and client services to support growth and consistency. He directly oversees the events, experiential, and fabrication teams, ensuring creative vision translates into flawless execution—even during periods of rapid expansion and transformation.
Aaron Loveridge

CHIEF REVENUE OFFICER
Aaron Loveridge is the Chief Revenue Officer at Brand Revolution, leading global revenue strategy with a focus on scalable, data-driven growth. With more than a decade of experience across sales and operations, Aaron brings a balanced commercial perspective to the organization. Prior to the merger, he held leadership roles at Fluid Branding including Sales Director, Operations Director, and Managing Director, giving him deep insight into building high-performing teams and driving sustainable growth across markets.
James Stoddern

CHIEF INFORMATION OFFICER

James Stoddern is the Chief Information Officer at Brand Revolution, leading the company’s global technology strategy with a focus on innovation, security, and scalability. With more than 25 years of experience, James brings deep expertise in systems architecture, software development, and enterprise platforms. Prior to Brand Revolution, he held senior technology leadership roles at Fluid Branding, where he led the development of bespoke ERP systems and integrated CRM, accounting, and marketing automation platforms. Known for building resilient, future-ready infrastructure, James ensures technology enables growth rather than slowing it down.
Kaylie Bethel

CHIEF FINANCIAL OFFICER

Kaylie Bethel is the Chief Financial Officer at Brand Revolution, driving financial strategy, profitability, and operational excellence across the organization. With more than 15 years of experience, Kaylie partners closely with leadership, boards, and investors to support sustainable growth and disciplined execution. Her background spans senior finance leadership roles across multiple industries, where she has guided organizations through periods of expansion and transformation. Known for her strategic mindset and steady leadership, Kaylie helps ensure Brand Revolution’s financial foundation supports its ambitious global vision.
Marsh Lavenue

CHAIRMAN

Marsh Lavenue is the Chairman of the Board of Brand Revolution and a seasoned corporate director and CEO with more than 25 years of experience scaling international professional services organizations. Known for aligning growth, culture, and performance, Marsh brings deep expertise in M&A, integration, governance, and leadership development. He previously served as Chairman and CEO of INTERA Incorporated, where he led the company’s expansion from $10M to $65M in revenue and grew its global footprint across multiple countries. Today, Marsh advises executives and boards on growth and ownership transition while guiding Brand Revolution through its next phase of expansion.
Chris McCafferty

NON EXECUTIVE DIRECTOR
Chris McCafferty is a Non Executive Director at Brand Revolution and the Founder and CEO of Chapter2, an advisory business helping leaders define what comes next. With more than 25 years of experience as a founder, CEO, and marketing communications executive, Chris brings deep expertise in agency growth, M&A, and strategic leadership. His background includes senior leadership roles at Publicis Groupe UK and Accenture Interactive, following the successful sale and integration of his agency. Today, Chris advises brands and agencies on growth, transformation, and value creation.

Meet the Founders

Scott McDonald

FOUNDER | LUMENATI

Scott McDonald is the founder of Lumenati and a creative force driven by culture, design, and innovation. With roots in motion graphics and advertising, he built Lumenati as a fast-moving, culture-led collective that blurs the line between creative agency and lifestyle brand. Equal parts entrepreneur and creative instigator, Scott brings instinct, irreverence, and momentum to everything he builds.
Gavin Anstey

FOUNDER | LUMENATI

Gavin Anstey is the President of Lumenati and the steady force behind the creative chaos. With a background in journalism and a sharp eye for detail, he’s known for turning big ideas into clear plans, solid processes, and results that deliver. Calm under pressure and meticulous by nature, Gavin keeps the work moving forward on time, on budget, and better than expected.
Mike Davis

FOUNDER | BRILLIANT

Mike Davis is a founder of Brilliant Agency and a commercial leader focused on building brands through smart, social-first marketing. With deep experience across consumer, food, and drink brands, he brings a strategic lens to creative growth. Beyond Brilliant, Mike champions sustainable design and food education through purpose-driven ventures that aim to create lasting impact.
Laurra Davis

FOUNDER | BRILLIANT

Laurra Davis is a social-first creative leader and founder of Brilliant Agency, now part of Brand Revolution. She’s known for shaping big-picture social strategies and turning creative concepts into content that connects across platforms. Equal parts strategist and creative, Laurra brings clarity, momentum, and vision to every brand she touches.
Alisa Haynes

FOUNDER | EVENTWORKS

Alisa Haynes is the CEO of Brand Revolution and was previously the driving force behind EventWorks. With two decades of experience in live events and experiential marketing, she’s known for turning complex programs into well-run, high-impact experiences. Steady under pressure, Alisa leads with clarity and empowers teams to consistently deliver work that exceeds expectations.
Jeff Haynes

FOUNDER | HAUTE

Jeff Haynes is the Chief Innovation Officer at Brand Revolution and a founding force behind the company. With more than 30 years of experience, he’s known for pushing boundaries and challenging convention. Before Brand Revolution, Jeff founded Juice Marketing and Haute, building and scaling ventures across creative, technology, and live entertainment—guided by a belief that everything can, and should, be done better.
Matt Franks

FOUNDER | FLUID BRANDING

Matt Franks is the Chief M&A Officer at Brand Revolution and a founder of Fluid Branding. Formerly its CEO, he helped build Fluid into one of EMEA’s leading branded merchandise firms before its merger with Brand Revolution. With deep experience scaling businesses and leading acquisitions, Matt brings a sharp commercial lens to the company’s global growth.
Miles Lovegrove

FOUNDER | FLUID BRANDING

Miles Lovegrove is the Chief Finance & Integration Officer at Brand Revolution and a founder of Fluid Branding. Formerly its Managing Director, he helped build Fluid into one of Europe’s leading sustainable branded merchandise firms before playing a central role in the merger that formed Brand Revolution. With nearly two decades of experience, Miles brings a people-first approach to scaling the business.
Chris Sommella

FOUNDER | HAUTE

Chris Sommella is the Chief Creative Officer at Brand Revolution and a founding creative leader behind Haute. With more than two decades of experience, he guides global creative direction through storytelling and experience design. Known for blending strategy with craft, Chris helps shape brand-defining work that resonates across content, events, and experiences.
Aaron Loveridge

FOUNDER | FLUID BRANDING

Aaron Loveridge is the Chief Revenue Officer at Brand Revolution and a founding member of Fluid Branding. He leads global revenue growth with a focus on performance, structure, and long-term scale. Before the merger, Aaron progressed through senior leadership roles at Fluid, shaping its commercial strategy and helping build high-performing teams across multiple markets.