Capturing Colorado, destination by destination
Over the course of 22 months, Brand Revolution led the Restart & Reimagine campaign for the Colorado Tourism Office, executing an ambitious statewide production effort designed to capture the unique character of each destination. Spanning more than 85 production days across 55 destinations and 270 locations, we worked in close partnership with the CTO, local DMOs, municipal governments, and trade associations to create a comprehensive library of photo, video, and drone content. From scenic byways and outdoor adventures to fine dining and quiet, intimate moments, every asset was crafted to authentically reflect the spirit of place and inspire future visitors.
ACROSS COLORADO, FRAME BY FRAME
55
Productions
22
Months on the road
346,500
Industry leading assets
Strategy built to scale
To support a project of this scope, we developed a nimble, methodical production strategy that balanced efficiency with creative excellence. Operating within CTO brand guidelines, our small, agile teams delivered a wealth of high-quality assets to each partner, including retouched photography, b-roll and drone video string outs, and full raw file libraries with unlimited, in-perpetuity usage. The result was not just a single campaign, but a scalable content system, equipping destinations across Colorado with the tools they need to market themselves effectively for years to come.
“The Brand Revolution team undertook a massive project to showcase the depth and breadth of Colorado destinations and industry associations. Through their keen attention to detail, stellar communication, and a thoughtfulness for partner nuances, they knocked it out of the park.”
– Katie Payer, Destination Development Contractor, Colorado Tourism Office
