Dell Tech Rally
Dell Tech Rally is a scalable suite of experiential marketing programs designed to bring the full range of Dell technology directly to customers. Built to meet audiences where they are, the platform combines strategic planning, thoughtful design, and hands-on interaction to create meaningful, personalized experiences. From on-site demonstrations to dedicated environments near Dell briefing and solution centers, Tech Rally serves as a powerful sales enablement tool—equipping teams to showcase solutions, deepen engagement, and move conversations forward through real-world product interaction.
When it comes to activations, Brand Revolution designs and builds beautiful experiences. But more important to us is that they bring a human side to each interaction. They truly make us better as an organization and help us showcase the true power of Dell Technologies.
Dan Ireland, Director, Commercial Product Marketing | Dell Technologies
Mobile & Flexible Engagement
Expanding beyond fixed locations, Dell Tech Rally extends into mobile and flexible formats that adapt to the pace and needs of modern sales teams. These experiences deliver immersive product demonstrations directly to customers, while Tech Rally Flex provides a turnkey solution that ships to sales professionals or local hubs for quick setup and deployment. Together, these formats remove barriers to engagement, enabling on-demand, experiential marketing moments that support sales conversations, highlight Dell’s latest devices and peripherals, and create impactful connections wherever business happens.
