Learning through play
Dell needed a bold way to introduce salesmakers to the latest additions to the Latitude product line, one that went beyond traditional training and created real excitement. The challenge was to design an experience that educated, motivated, and stuck, while accommodating teams of vastly different sizes across a global organization. Brand Revolution approached the problem strategically, developing a narrative-driven concept that could turn product knowledge into an active, memorable experience.
The Heist
At the center of the idea was The Heist, an immersive storyline in which the new Latitude 9000 had been stolen by an international crime syndicate. For large Dell campuses, this narrative came to life as a full-scale, in-person escape room where salesmakers learned product features and benefits, then applied that knowledge to solve clues under pressure. The experience blended research, game design, and creative storytelling, ensuring that every challenge reinforced key product takeaways while keeping participants fully engaged.
Scaled to reach everyone
To ensure the experience could reach salesmakers across regions and team sizes, The Heist was intentionally designed to scale. The core concept was adapted into a smaller, in-person activation for regional offices, preserving the immersive gameplay and collaborative problem-solving in a more condensed format. For teams unable to attend live events, the experience was then transformed into an “Event-in-a-Box” board game, allowing participants to engage with the narrative, challenges, and product education remotely. By scaling a single creative idea across large-scale events, smaller in-person activations, and an at-home format, Brand Revolution delivered a cohesive program that maximized reach, learning retention, and engagement.
