Together, not the same
Google set out to create an event giveaway that would celebrate partnership while reinforcing its belief that collaboration doesn’t require uniformity. The challenge was to design something distinctive and meaningful that could connect Google with its partner brands, encourage interaction across the event, and leave attendees with more than just a standard piece of swag.
“I have worked with Alexis for over four years for all my Google products. She meets deadlines, budgets and can customise pretty much anything.”
Natalie Mayhew, GOOGLE
Collectible by design
Brand Revolution worked closely with Google and its branding agency to create a system of bespoke, collectible pin badges that could evolve year over year. Each badge reflected a unique theme, encouraging attendees to explore the event and engage with different partners, while the full collection unlocked a limited-edition reward. The result was a playful, gamified merchandise experience that drove movement, conversation, and repeat engagement, turning a simple giveaway into a memorable and highly coveted event ritual.
