Logo for The Honest Kitchen featuring a red square background with white text and silhouettes of a dog and a cat.

Dogs will be dogs

Partnering with Good Conduct, Brand Revolution led production on a series of playful, pooch-filled spots for The Honest Kitchen. The campaign spotlighted the everyday chaos dogs bring into their owners’ lives, profiling four distinct pups and the mischievous behaviors that make them impossible not to love. Through dynamic production and a sharp, snarky voiceover, each spot balanced humor with heart to remind viewers that even when dogs are being dogs, they still deserve the highest-quality food.

“The Brand Revolution production team knocked this one out of the park. The entire shoot was a huge undertaking with custom built stages, dogs, and a robotic camera, and they didn’t miss a beat.”

Rob Lewis - Executive Creative Director, Good Conduct

Playful craft, proven impact

From toy destruction to endless drool, the campaign leaned into authentic moments that felt instantly relatable to dog owners. Alongside video production, we also captured high-end photography of the dogs and The Honest Kitchen’s packaging, creating a cohesive visual system across motion and stills. The three-part series not only connected with audiences, but also earned industry recognition, taking home four Gold and three Silver awards at The One Club for Creativity Denver Awards - proof that thoughtful craft, humor, and strong storytelling can elevate a product and its brand.

Text graphic with the phrase 'Join the Revolution' in white and brown letters on a black background.

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