Capturing the core essence of Vail
We helped Vail reconnect with its heart - bringing families, athletes, and outdoor enthusiasts back to the spirit of the brand. Through a dynamic, targeted content campaign with 970 Design and Miles Partnership, we reignited the DMO’s connection with its most valued audience and delivered exceptional results: more than $5.8 million in revenue and a $4.77 ROI for every dollar spent on $1.23 million in trackable media. Hotel bookings surged with 8,134 reservations…a 93% year-over-year increase, resulting in 3,926 additional stays. By blending creativity with data-driven strategy, we empowered Vail to embrace its roots and extend its reach beyond expectations.
DISCOVER YOUR VAIL MOMENT
Hotel Revenue Generated
$5,882,178
ROI: $4.77 against $1,232,500 of trackable media
Hotel Rooms Booked
8,134
An increase of 93% YoY (3,926 additional bookings)
A strategy built around connected television
Our Vail campaign was built with OTT/CTV at its core, leveraging the power of streaming to reach diverse audiences across major U.S. metropolitan areas. We developed compelling, high-quality TV-first content, produced in multiple cutdowns and lengths, to capture attention across platforms and demographics, from family-focused adventures to action-driven athlete highlights. Each piece was crafted to resonate with a specific audience segment while reinforcing a cohesive brand story rooted in the heart of Vail. By pairing television’s broad reach with targeted, intentional storytelling, the campaign drove strong engagement, delivered meaningful results, and redefined Vail’s presence in the market.
Impressions
86,836,506
Outpacing previous years
Cost Per Click
$2.20
$1.80 under industry benchmark
Click Rate
0.58%
8x industry standard
“We couldn’t have executed this campaign without Brand Revolution. The way they elevated our creative, and put it into action was unlike any other partner we’ve worked with. The client was blown away, and the results speak for themselves.”
Slade Cogswell | Owner, 970 Design
Expanding the campaign across display advertising
To complement the storytelling of our video campaign, we worked with our partners at 970 Design to extend the strategy into display advertising, creating visually striking and impactful designs that echoed the essence of Vail. From print ads and digital banners to sponsored Pandora playlists, every deliverable was meticulously crafted to capture attention and inspire action.
We tailored each design to align with key audience demographics, emphasizing the breathtaking beauty of Vail and the excitement it offers for families, athletes, and outdoor enthusiasts alike. This seamless integration of static visuals amplified the campaign’s reach and reinforced the brand’s messaging across multiple touch points, driving even greater engagement and conversion.
