Super Bowl LXI • February 2027

Your stage.
Our arsenal.

Brand Revolution brings events, fabrication, and studio production under one roof – purpose-built for the biggest stage in sports.

Super Bowl LXI February 2027 ESPN × Brand Revolution Partnership Proposal A House of Experts Super Bowl LXI February 2027 ESPN × Brand Revolution Partnership Proposal A House of Experts

One partner.
Every surface.
Zero gaps.

ESPN doesn't need another vendor. You need a creative partner that matches your ambition – one team that can design, build, film, and activate across every surface of Super Bowl LXI without a single handoff gap. Brand Revolution is a house of experts, purpose-built for exactly this.

Live Events Fabrication Studio Experiential Content Social

What ESPN gets with one partnership.

No multi-vendor coordination. No handoff gaps. One creative partner with the depth to concept, fabricate, produce, and activate across every surface of the Super Bowl.

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Experts
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Offices Worldwide
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Events Produced
01

Events & Experiential

Together we'd design and produce every fan-facing moment – from immersive fan zones and VIP hospitality to broadcast-ready stage environments. The same precision behind Bonnaroo and TikTok, scaled to the Super Bowl.

02

Custom Fabrication

In-house design and build for large-format structures, branded environments, and immersive installations. From Audi's robotic reveal stage to Harley's award-winning Airstream – imagine what we'd engineer for ESPN.

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Studio & Content

Broadcast spots, social content, recap films, real-time coverage – our studio team extends every Super Bowl moment across every screen, from jumbotrons to ESPN's digital platforms to TikTok feeds.

The Vision

What we'd build together for LXI.

Four integrated workstreams. One seamless experience. The most immersive ESPN activation in Super Bowl history.

Immersive Fan Zones

Custom-fabricated environments that put fans inside ESPN's world – interactive set recreations, analyst meet-and-greets, gamified experiences. SportsCenter desk, but the fans are the talent.

Stadium Fabrication

Large-format branded environments for the venue footprint – concourse installations, broadcast set builds, exterior landmarks that own the skyline and become the backdrop of every photo from game week.

Real-Time Content

Embedded production crews from media day to final whistle. Broadcast-ready packages, social-first cuts, recap films – delivered in real time so ESPN leads the conversation, not follows it.

Campaign Creative

Hero films, hype reels, multi-spot packages built for ESPN's Super Bowl narrative. Calibrated for broadcast, OTT, social, in-stadium – one story everywhere, craft that matches the moment.

The Super Bowl isn't just an event. It's a canvas. With the right partner, ESPN doesn't just show up – ESPN owns the experience.

Proof of Scale
Harley-Davidson Airstream
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Harley-Davidson

A bespoke Airstream that became the event.

Custom Airstream fabrication for HD Collections – mobile retail premiered at SXSW Austin. Silver medal, Event Marketer Experience Design & Technology Awards.

This is the craft ESPN's Super Bowl presence deserves: structures that become the story.

FabricationExperientialAward-Winning
Bonnaroo UFO stage
View Case Study
Bonnaroo

Festival-scale stage design.

Designed and fabricated the UFO stage – landmark structure anchoring late-night programming. Most photographed installation on the grounds. Tens of thousands of fans, one build.

Crowd-scale fabrication under the most demanding conditions. Exactly what a Super Bowl fan zone requires.

Stage DesignFabricationProduction
More Relevant Work
Audi reveal venue

February 2027.
Make it legendary.

One call to align on the vision. We bring the full weight of Brand Revolution to Super Bowl LXI.

Schedule the Kickoff