Capturing the core essence of Vail.

A dynamic content campaign that reignited Vail's connection with families, athletes, and outdoor enthusiasts — delivering $5.8M in revenue and a 93% surge in hotel bookings.

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Campaign Impact

        $0
        Hotel Revenue Generated
        ROI: $4.77 per dollar spent
      

        0
        Hotel Rooms Booked
        93% increase year-over-year
      

        0M
        Total Impressions
        Outpacing previous years
      

        $0
        Cost Per Click
        $1.80 under industry benchmark
      

A strategy built around connected television.

Our Vail campaign was built with OTT/CTV at its core, leveraging the power of streaming to reach diverse audiences across major U.S. metropolitan areas. We developed compelling, high-quality TV-first content, produced in multiple cutdowns and lengths, to capture attention across platforms and demographics.

Each piece was crafted to resonate with a specific audience segment while reinforcing a cohesive brand story rooted in the heart of Vail.

Impressions

86.8M

Outpacing previous years

Cost Per Click

$2.20

$1.80 under benchmark

Click Rate

0.58%

8× industry standard

Long Form

Non-Family :30

Family :30

Family :15

Non-Family :06

Now Playing: Long Form

Long Form

Non-Family :30

Family :30

Family :15

Non-Family :06

Expanding the campaign across display advertising.

To complement our video strategy, we worked with our partners at 970 Design to extend into display advertising — creating visually striking designs that echoed the essence of Vail. From print ads and digital banners to sponsored Pandora playlists, every deliverable was crafted to capture attention and inspire action.

We tailored each design to align with key audience demographics, emphasizing breathtaking beauty and the excitement Vail offers for every type of visitor.

Print Ads Digital Banners Pandora Display Social