Return on Emotion.
A proven emotional metric that predicts real business outcomes.
What is Return on Emotion?
Return on Emotion® (ROE) is Brand Revolution's proprietary, research-validated framework for measuring what truly drives human connection and business outcomes. Rooted in the understanding that emotion fuels the vast majority of decision-making, ROE quantifies the emotional conditions that lead to trust, engagement, and action.
This simple, five-question tool measures the emotions that matter most: Acceptance, Activity, Adventure, Hope, and Motivation. In a multi-event study, ROE toward fellow participants proved to be the single strongest predictor of intent to refer, partner, and spend, outperforming traditional metrics like Net Promoter Score.
ROE doesn't just tell you how people felt. It tells you whether those feelings are likely to turn into meaningful, measurable results.
Read The Study
FEEL
SOMETHING.
How is it measured?
ROE is built on five proven emotions that directly predict whether people will do business together after an event or experience.
Scoring is simple: participants rate each emotion on a 0–100 scale. The five scores are averaged to produce a 0–100 ROE score. A score of 86 or higher consistently signals a strong likelihood of referrals, partnerships, and real revenue.
ROE Calculator
Measure the emotional impact of your experience across five key dimensions.
Three ways to put ROE to work.
Design smarter experiences from day one
ROE gives you a clear emotional blueprint. By intentionally designing moments that spark Acceptance, Activity, Adventure, Hope, and Motivation, you move beyond guesswork and start creating experiences that are built to connect and convert.
Combine capabilities across Brand Revolution
ROE is most powerful when applied holistically. By weaving emotion-driven thinking across Studios, Events, Experiences, Merch, and more, we create layered touch points that reinforce connection at every stage of the journey.
Measure and optimize after every event
One score tells you what matters most. ROE provides a proven, repeatable way to understand whether your experience created the emotional conditions for revenue, referrals, and lasting partnerships — and where to improve next time.
Built to Move People.
From strategy to execution — let's create something unforgettable together.
Let's Talk