The framework that measures what actually drives human connection.
A research-validated, five-question tool measuring the emotions that matter most: Acceptance, Activity, Adventure, Hope, and Motivation. ROE doesn't just tell you how people felt — it tells you whether those feelings will turn into results.
Read The StudyHow is it measured?
ROE is built on five proven emotions that directly predict whether people will do business together after an event or experience.
Scoring is simple: participants rate each emotion on a 0–100 scale. The five scores are averaged to produce a 0–100 ROE score. A score of 86 or higher consistently signals a strong likelihood of referrals, partnerships, and real revenue.
Return on Emotion
Every experience creates an emotional response. This quiz measures five dimensions of that response — and reveals how likely it is to drive real business outcomes.
Rules to Engagement
At Brand Revolution, we unlock the power of Return on Emotion through our distinctive Five Rules of Engagement. These principles not only invite audiences in and evoke powerful emotions, but also foster lasting, meaningful connections.
Driven by empathy, the cornerstone of every successful partnership, we ensure that emotional insight guides every interaction and elevates our engagement strategy.
Good sales enablement and customer engagement always includes some form of fun and excitement to reinforce content and deliver it in an interesting way.
Capture the attention of difficult-to-reach prospects, and keep them interested, with universal human hooks that unite. It isn’t about wowing them from the start. It’s about continuing to delight with every piece of communication.
Our audience (customers, salesmakers, and end users) are inundated daily with marketing and messaging. Deliver the messaging to them in a way that’s convenient and unique to increase engagement.
Don’t shrink away from a great idea just because it’s new or different. A lasting impression requires big, bold moves: moves that haven’t been made before.
Never deliver something run-of-the-mill. Create unique, custom-made experiences that match your challenges so that you’re not just engaging. You’re engaging in a way that makes sense for you and your customers.
Three ways to put ROE to work.
Design smarter experiences from day one
ROE gives you a clear emotional blueprint. By intentionally designing moments that spark Acceptance, Activity, Adventure, Hope, and Motivation, you move beyond guesswork and start creating experiences that are built to connect and convert.
Combine capabilities across Brand Revolution
ROE is most powerful when applied holistically. By weaving emotion-driven thinking across Studios, Events, Experiences, Merch, and more, we create layered touch points that reinforce connection at every stage of the journey.
Measure and optimize after every event
One score tells you what matters most. ROE provides a proven, repeatable way to understand whether your experience created the emotional conditions for revenue, referrals, and lasting partnerships — and where to improve next time.
Built to Move People.
From strategy to execution — let's create something unforgettable together.
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