No frills. All thrills.
Three campaigns for Arapahoe Basin — from :30 broadcast spots to a full-scale ambush activation with Gus Kenworthy in the parking lot.
Arapahoe Basin x Brand Revolution.
A-Basin doesn't do luxury. They do real skiing for real people — and their marketing needed to match. We produced three distinct campaigns: "Lunges," a :30 broadcast spot; "No BS," a series of :15 social cuts mocking resort culture; and "Ambush," a full experiential activation where we built a branded bus, parked it in the lot, and surprised skiers with Olympian Gus Kenworthy. Six deliverables, zero pretense.
Lunges.
A woman at the office doing lunges between meetings, stretching in the break room, squeezing in reps at her desk — all to prep for ski season at A-Basin. A :30 humor spot that captures the obsession every Colorado skier knows, built for broadcast and digital.
No BS.
Three :15 spots that roast luxury resort culture — boutiques, spas, and VIP sections. A-Basin's answer to every resort that forgot skiing is supposed to be fun. Quick, sharp, and built to stop the scroll.
The Ambush.
We built a branded bus, parked it in the A-Basin lot, and surprised skiers with Olympic freeskier Gus Kenworthy. No advance notice, no velvet rope — just an Olympian hanging out where the real skiers are. The 4-minute hero doc captures the full experience, with a :30 social cut for paid distribution.
