Health, amplified.
One A Day is the most recognized vitamin brand in America. When Bayer and BBDO/Oliver needed a production partner who could deliver ten broadcast-quality spots across three distinct campaigns — families, active adults, and wellness — on a timeline that didn't blink, they called us. Every spot produced, edited, and delivered to air.
Ten spots. Three audiences. One standard.
Each campaign needed its own voice. The Kids spots had to feel warm and funny — real parenting moments, not stock footage families. The 50+ campaign had to reframe aging as adventure, not decline. And the general wellness spots had to land with a younger audience that's heard every health pitch in the book.
We produced all ten spots in partnership with BBDO/Oliver, handling full production from pre through post. Different tones, different talent, different locations — but every frame held to the same broadcast standard. No shortcuts. No B-team. Every spot built to earn its airtime.
Wellness without the lecture.
The general One A Day campaign targeted a younger wellness-curious audience — people who'll spend forty minutes on a morning routine but forget to take a vitamin. 'Smoothie' catches that exact moment of overengineered health, and 'Abs Day' meets the gym-obsessed where they live. Both spots land the same punchline: the easiest healthy thing you'll do all day.
Parenting is hard. Vitamins shouldn't be.
The One A Day Kids campaign turned everyday parenting chaos into comedy. 'Napkin Tricks' catches a dad pulling off a sleight-of-hand veggie swap. 'Noonoos' leans into the nonsense language kids invent for food they won't eat. 'Staring Contest' is exactly what it sounds like — a standoff between a toddler and a plate of broccoli.
'Leftovers' ties it all together — the fridge full of rejected meals, the creative desperation, and the quiet victory of a gummy vitamin that actually gets eaten. Four spots that say the same thing different ways: you're doing great, and we've got your back.
Napkin Tricks
Noonoos
Staring Contest
Leftovers
Fifty plus doesn't mean slowing down.
The 50+ campaign threw out every cliché in the pharmaceutical playbook. No rocking chairs. No soft focus. Instead, we followed real people doing things that make their adult children nervous — summiting trails, pitching tents in a rainstorm, navigating backcountry roads with a paper map and zero cell service.
'Outdoing The Kids' was the anchor — a :15 that captures the specific joy of being more fit than your thirty-year-old. 'Hike,' 'Tent,' and 'Map' built out the world, each one a vignette of vitality that felt earned, not performed. Active aging, no asterisk.
Hike
Map
Tent
Outdoing The Kids
