Coca-Cola Share A Coke event

Share a moment.

From the 2024 Kick-Off to Share A Coke — global event design for the world's most iconic beverage brand.

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Coca-Cola x DDMC.

When Coca-Cola needed event design that matched the scale of their brand, they turned to our Brussels team. We designed and produced the 2024 Coca-Cola Kick-Off — a high-energy internal event that rallied teams across Europe — alongside activations for the iconic Share A Coke campaign. Every touchpoint was crafted to embody Coca-Cola's optimism and cultural relevance.

Event Design Brand Activation Production Creative Direction
Coca-Cola Share A Coke event
Coca-Cola event experience

Multi-sensory brand experiences.

From a 1,200-person kick-off at Studio 100 Pop-Up Theater in Antwerp — with eight moving tribunes, 12 brand activations, and 26 speakers — to the vibrant Share A Coke campaign in Mons featuring a 16-piece band, dancers, and dynamic digital effects. Every event was designed to embody Coca-Cola's philosophy: Share, Execute, Win.

Coca-Cola event lighting
Coca-Cola live performance
Coca-Cola attendee engagement
Coca-Cola Kick-Off venue
Coca-Cola Kick-Off stage
Coca-Cola Kick-Off audience
Coca-Cola event view

Let's create something iconic.

Let's Do This