Making health the headline.
Six videos for one of America's leading consumer health advocates, from parody commercials and street-level stunts to a fake award show that put the science in front of millions.
CSPI × Brand Revolution.
The Center for Science in the Public Interest has spent decades turning nutritional research into public policy. When they needed that message to travel faster, they needed video that could cut through a noisy media landscape and actually change minds.
We worked with CSPI across three multi-year campaigns, producing six original videos, parody commercials, street-level stunts, and a fake award show, each built to make the science impossible to scroll past.
Ten packets of sugar in every can.
Most people had no idea what was in their soda. We made two videos to change that, one that subverted a beloved ad, and one that put the evidence right in people's hands.
The Milligrammy Awards.
Salt is a silent killer hiding in plain sight on restaurant menus. We gave it the red-carpet treatment it deserved, a fake award show that called out America's saltiest chains and dishes with the showmanship the topic needed to actually travel.
The checkout aisle reimagined.
The impulse-buy zone at the end of every grocery checkout is packed with candy bars and chips, by design. CSPI set out to change that. We made a video to power their multi-year retail initiative, giving the movement a voice that could move store chains to act.
Science deserves better storytelling.
We turn research into content that actually moves people. If you're doing work that matters and needs an audience, let's talk.
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