Nine countries. One roadshow.
The Dacia Bigster European Roadshow brought an immersive brand experience across 180+ cities in just three months.
Bigster Roadshow.
For Dacia, we brought to life a large-scale European roadshow to launch the new Bigster — a next-level, tailor-made tour that travelled through 9 countries and over 180 cities in just 3 months. Using six expandable trailers, we created an exclusive and limitless brand experience, building on the success of the Duster launch in Belgium and extending the Brussels Motor Show far beyond its borders.
Immersive brand experience.
Six expandable trailers transformed into exclusive Dacia showrooms, each one a self-contained brand world. Visitors could explore the new Bigster up close, experience the vehicle's features hands-on, and connect with the Dacia brand in an environment designed to feel premium, personal, and unmistakably Dacia.
