Designing joy at scale
When Fever set out to introduce Dopamine Land to an American audience, Brand Revolution partnered with their team to reimagine the experience from the ground up. Guided by audience insights, scientific research, and creative exploration, we helped evolve the concept into an immersive, multi-sensory environment built to spark delight and emotional connection. Together, we conceived and brought to life 11 distinct rooms, each designed to trigger dopamine in a unique way, while also leading production across fabrication, materials sourcing, and merchandise planning. The result was a thoughtfully crafted experience that invited visitors to play, connect, and feel, setting the stage for the moments, reactions, and stories showcased throughout this case study.
“We had so much fun. There’s 11 rooms plus a lobby area chucked full of activities. You can spend as much time as you’d like experimenting”
Natalie Smith - Five Star Review
