Built for the bar.
Custom point-of-sale, illuminated coolers, and promotional product for the world's most international brewer. Designed and produced by Fresh ID, part of Brand Revolution.
The product is only half the pour.
In on-trade, a brand is judged in the two seconds before anyone tastes anything. Heineken needed its presence in bars, festivals, and retail to work as hard as the beer itself, and to keep working after being knocked, wheeled, wiped down, and moved again.
Our Fresh ID team in Germany designed and produced the physical brand kit: custom point-of-sale, cooler branding, and promotional merchandise. Every piece engineered for durability, brand consistency, and maximum shelf impact.
A cooler that doubles as the sign.
The hero build is a can-shaped, fully illuminated mobile cooler. It reads as a Heineken can from across the room, holds cold product within arm's reach of the bar, and rolls wherever the night needs it.
Full-color print, custom LED lighting, and European manufacturing. Mounted on castors so venue staff can move it wherever the night needs it, without a crew.
- Can-shaped cooler with full-color design, castor-mounted
- Custom LED lighting, built to catch the eye at point-of-sale
- Made in Europe, keeps product cold and the brand visible
- Specified for durability across bars, festivals, and retail
Coolers like this are a real eye-catcher in restaurants and at point-of-sale. Want one for your brand? At fresh id it is simple: if you can dream it, we can make it.
Need your brand to own the room?
From custom tooling and point-of-sale to full merchandise programs, we design and produce the physical pieces that put a brand in front of people.
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