Short-form video, still credible.
A 10-video series testing whether LinkedIn's feed could feel as immediate as modern media — without losing the trust and authority that make the platform distinct.
The feed felt out of step. The trust couldn't.
Professional content on LinkedIn was beginning to feel out of step with how audiences consume media today. Short-form, video-first formats had become the norm across digital platforms, and LinkedIn wanted to understand whether that same immediacy could work in a space built on credibility, expertise, and professional authority.
The central question was clear: could LinkedIn make the feed feel more native to modern media habits without diluting the trust and weight that make the platform distinct? Accenture became the first brand partner to test that opportunity, using the effort to explore what a more current, digitally fluent version of its brand could look like on LinkedIn.
Ten videos. One live test.
LinkedIn-Accenture was developed as a 10-video series designed to answer that question through real content, not theory. Juice Marketing led the client relationship and creative direction, while Brand Revolution served as both production partner and creative consultant to Juice — helping shape the work while managing execution from pre-production through final delivery.
The series included creator-led segments, on-location shoots, and motion-graphics-driven videos. Each format served as a live experiment in how professional storytelling could become more immediate and platform-native while still feeling credible for a business audience.
New York City, shoot days.
From street corners to rooftops to a studio lounge — the crew behind LinkedIn-Accenture, on location.
A spark, now a content engine.
The initial video set became the spark for something larger. Positive results gave LinkedIn and Accenture the confidence to expand the model into Reinvention, an ongoing content engine that will produce 40 videos over the next 10 months.
Beyond the volume of content, the work established a repeatable approach for modern professional storytelling: test the format, watch how the platform responds, refine the creative, and keep building. For Accenture, it created a new way to show up on LinkedIn with relevance, consistency, and momentum.
