At Altitude. Across Audiences.
A product launch and in-market sampling event at Eldora Mountain Resort, celebrating Orijen's launch with Mars, Incorporated executives indoors while sampling product to mountain audiences outside.
Launch + sampling. One execution.
In partnership with Weber Shandwick, Orijen's PR agency, Brand Revolution designed and produced a product launch and in-market sampling event at Eldora Mountain Resort. The activation celebrated Orijen's launch with executives from Mars, Incorporated (Orijen's parent company) indoors, while running an outdoor product sampling activation for the mountain's public visitors.
Designed and executed under a tight three-week timeline and real mountain conditions, the experience balanced premium presentation with public engagement, running simultaneous indoor and outdoor environments with precision and control.
Premium presentation. Public engagement.
Indoors, Mars, Incorporated and Orijen executives celebrated the brand's launch in a controlled, on-brand environment. Outside, the team sampled product to mountain audiences in an authentic setting. Branded structures, signage, sampling moments, and live activation all running in parallel on the mountain.
Delivered on time and on brand, through real mountain weather. Running simultaneous indoor and outdoor environments under live conditions, and demonstrating our ability to execute complex, multi-layered experiences with precision.
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