Billions with a B.
Otter AI was already powering a billion meetings a month. They needed a content engine to match — three campaigns, seven spots, and a creative strategy that turned a productivity tool into something people actually wanted to watch.
AI that runs meetings deserves ads that run the room.
Otter was rewriting how teams communicate. The content needed the same energy — fast, sharp, impossible to ignore. We built a multi-campaign engine that turned a productivity tool into a cultural moment.
Scale is a spectacle.
What does a billion meetings look like? We didn't explain it — we dramatized it. "Billions with a B" made Otter's scale feel cinematic, turning an abstract product stat into something you can feel in your chest.
The hero spot opens on a fast-talking auctioneer rattling off numbers that can't keep pace with Otter's growth. The :15 cut strips it down even further — no fat, no filler, just a billion reasons compressed into fifteen seconds that hit harder than most :60s on the market.
Nobody misses meetings.
Everyone's had the meeting that should've been an email. "Regain Your Day" leaned into that universal pain — lunch breaks stolen by standups, weekends hijacked by catch-ups. The kind of frustration that makes you laugh because you've lived it.
Two spots, two stolen moments. "Regain Your Lunch" follows a team lead who hasn't eaten since breakfast. "Regain Your Weekend" catches a product manager answering Slack on a Saturday hike. Both end the same way — Otter handles the recap so humans can go be human.
Your AI assistant has an assistant.
Otter's newest feature doesn't just transcribe — it acts. Assist generates follow-ups, pulls action items, and sends recaps before the meeting even ends. We needed creative that felt just as effortless.
Three spots, three real scenarios. A double-booked exec who lets Otter attend the meeting she can't. A multitasking mom juggling school pickups and quarterly reviews. A team buried in dog-day chaos that somehow ships on time. No scripts, no voiceover tricks — just the product doing its thing while life happens around it.
