Dog Town, at 8,000 feet.

Pacifico wanted to deepen its connection with outdoor enthusiasts by creating an activation that captured the brand's laid-back surf culture while celebrating the adventurous spirit of the GoPro Mountain Games in Vail, Colorado. The goal was to create an experience that would engage festival-goers and their four-legged companions, building an authentic brand moment that was both playful and shareable.

Working closely with the agency Cogent, Brand Revolution designed, fabricated, and installed the centerpieces of the Pacifico experiential area within Dog Town: the iconic, branded dog bone and dog house, outfitted with a giant Adirondack-style seat perfectly sized for pups and their owners. With vibrant colors and a bold design, the build became one of the most-photographed moments of the Games, so popular that Pacifico activated it again for the 2024 and 2025 Games, plus numerous other festivals.

The activation not only elevated Pacifico's visibility but strengthened its connection with the outdoor and adventure community. By blending brand storytelling with authentic engagement, Pacifico proved that even at 8,000 feet, the spirit of the coast, and great beer, can bring people (and dogs) together.