Swag, built into a destination.
The Cool Stuff Store at Red Hat Summit and AnsibleFest 2024: a premium, playful retail build at the main entrance, designed and fabricated by Brand Revolution.
Not a merch table. The front door.
Red Hat Summit and AnsibleFest 2024 needed a Cool Stuff Store that went beyond swag. Located at the main entrance, it had to serve as a high-traffic brand destination, showcase limited-edition #RHSummit items, and spark excitement for both on-site and remote audiences.
The challenge was designing and fabricating a premium, playful, unmistakably Red Hat space built for heavy flow and efficient throughput.
Built for flow. Made to be shared.
The store layout prioritized visibility and flow, pulling attendees directly from badge pickup into the space. Custom fixtures and bold graphic storytelling highlighted limited-edition items, including the #RHSummit puzzle and pickleball paddle set, turning products into conversation starters.
The environment balanced function and fun, supporting high-volume retail needs while reinforcing Red Hat's open, community-driven brand ethos.
Red, top to bottom.
Custom fixtures, suspended hats, and bold graphics, right where attendees walked in.
A Summit touchpoint people took home.
The Cool Stuff Store became a memorable Summit touchpoint, driving merchandise demand and social sharing. By transforming swag into an immersive retail experience, Brand Revolution extended Red Hat's presence beyond the show floor and created a lasting connection attendees could take home.
