Global stage. Bold presence.
A multi-brand exhibition at the Mondial de l'Automobile — showcasing Peugeot, Citroën, Alfa Romeo, and Leapmotor to over 500,000 visitors.
Four brands. One vision.
The Paris Motor Show is the world's most storied automotive stage, and Stellantis needed an exhibition presence that could unify four distinct brands under one roof without diluting any of them. DDMC designed and produced an experience spanning Hall 4 of the Paris Expo — with 26 models on display, five world premieres, and interactive installations including driving simulators and a dedicated content studio.
From the Peugeot INCEPTION concept to the Alfa Romeo 33 Stradale Fuoriserie — limited to just 33 units worldwide — every touchpoint was crafted to match the prestige of the stage and the ambition of the vehicles on it.
Every brand, its own world.
Peugeot's racing heritage. Alfa Romeo's handcrafted luxury. Citroën's playful energy. Each brand occupied its own universe within the exhibition — distinct in character but unified in ambition, drawing over 500,000 visitors across six days.
