A partnership built on joy.
Brand Revolution teamed with Trend Social to build Jergens Joy Club, a Gen Z brand platform brought to life through an immersive creator retreat and a national experiential tour.
From product to cultural moment.
In 2025, Trend Social approached Brand Revolution to develop their 2026 retreat and pop-up activation series for Jergens. Founded in 1901, Jergens is one of the most recognizable skincare brands in the U.S., with more than 120 years of heritage in millions of American households.
Together we built a fresh, Gen Z-minded brand platform, Jergens Joy Club, capturing joy, connection, and self-expression while extending the brand beyond skincare and into culture. We led the visual identity, creating a playful logo system and vibrant palette drawn from across the Jergens portfolio and its upcoming refresh.
Three days of joy in Miami.
A three-day creator retreat set against the vibrant backdrop of Miami, designed to immerse top influencers in a playful, elevated world inspired by joy, self-expression, and glow-worthy experiences. Luxury hospitality, immersive branding, wellness, and nightlife blended into one highly shareable journey.
Jergens wanted to deepen engagement with creators and position the brand in a more culturally relevant, social-first way, moving beyond traditional influencer gifting to a fully immersive experience that would organically inspire high-quality content and real brand affinity.
A multi-day creator retreat in Miami centered on the Joy Club concept, blending branded hospitality, custom environments, interactive activations, curated dining, wellness programming, and personalized surprises into a living expression of the brand.
The retreat generated a high volume of organic content across TikTok and Instagram while strengthening creator relationships and elevating perception of Jergens among a younger, trend-conscious audience. It turned everyday product storytelling into memorable, shareable experiences.
Three days, one immersive world.
Creators arrived in Miami to personalized check-ins, curated suite drops, and a relaxed afternoon to connect on the beach. The evening culminated in a private welcome dinner at Soho House Miami, setting the tone for a weekend of joy and connection.
A day built for content, product discovery, and creator connection. Guests flowed from an optional morning wellness session into the custom Creator Lounge and immersive Bursts Pool, closing with a private boat transfer to a waterfront dinner at Casadonna.
Movement, wellness, and creative expression. A morning rollerblade along Miami Beach, a private boat to The Standard Spa for treatments inspired by Jergens Natural Glow, and a finale at Wynwood Walls with an interactive art activation and private dinner.
Content that felt organic.
The real measure of the retreat: the content creators made and shared on their own. Every environment was built to spark storytelling worth posting.
Our vision for Jergens Joy Club was a creator-first world that felt equal parts elevated escape and immersive brand universe, with every touchpoint designed to inspire organic storytelling and turn product discovery into a feeling of joy.
An immersive beauty playground.
Jergens Joy Club On Tour transforms high-traffic cultural moments into immersive beauty playgrounds designed to spark joy, drive product discovery, and create highly shareable content. Built for Gen Z and young millennials, it blends playful nostalgia, beauty sampling, gamified interactions, and creator-friendly environments into one activation ecosystem.
Jergens needed a scalable touring activation capable of engaging younger audiences in environments crowded with competing brand experiences. It had to be visually disruptive, highly social, operationally flexible, and able to drive real product interaction beyond traditional sampling.
An immersive touring experience blending beauty discovery, playful gamification, social-first design, and interactive prize mechanics, spanning custom environments, branded games, collectible reveal cards, experiential sampling, influencer integration, and highly photographable moments.
Consistent crowd engagement, long guest dwell times, strong social visibility, and enthusiastic participation across every tour stop, repositioning product discovery as entertainment and building emotional brand connection through joy-driven interaction.
High-energy, highly shareable.
Games, prizes, sampling, and social-first moments, captured live from the road as Joy Club turned product discovery into an experience worth filming.
Six stops. One Joy Club.
Joy Club met audiences where culture happens, from cheer championships and country music festivals to iconic public spaces, blending experiential retail, festival energy, and creator culture into a touring platform built for modern consumers.
Pull a tab, reveal your joy.
Every stop featured an interactive "Joy Forecast" designed to draw attendees into the booth. While waiting in line, guests received one of six custom-designed lotto cards inspired by three key Jergens product lines: Natural Glow, Burst, and Shea Fusion.
Each card hid a unique forecast beneath a pull tab. A phrase and an icon revealed the prize they'd won, a small, shareable moment of surprise, all co-branded Jergens x Joy Club.
One platform, two unforgettable expressions of joy, from an intimate Miami retreat to a coast-to-coast tour. By pairing immersive design with social-first thinking, Jergens Joy Club turned brand engagement into authentic creator storytelling.
