First multi-state campaign. Filmed first person.
Working with Monigle, we launched Blue Federal Credit Union's first major multi-state campaign with a helmet-cam POV that put viewers in the driver's seat. Then we followed it up with a second campaign showcasing the communities Blue serves.
Their first big run. And the follow-up.
Blue Federal Credit Union had grown into a multi-state credit union, but they'd never run a major broadcast or digital campaign. Monigle brought us in to launch their first, then again for the follow-up, building on what worked.
Campaign one, "Blue It," was a 30-second commercial with a 15-second cutdown, shot first-person with a helmet-cam approach that put viewers in the driver's seat. Campaign two, "Let's Blue It," shifted focus to the communities Blue serves, a slice-of-life portrait across demographics and locations. We layered photography into the second campaign to extend the work across digital, print, and out-of-home.
Blue It. POV.
A 30-second hero spot shot in first person with a helmet-cam, designed to put the viewer behind the wheel from the first frame. A 15-second cutdown carried the same energy into a tighter window.
Blue It, 30-second
The full-length hero with the helmet-cam approach.
Blue It, 15-second
A tighter cutdown built for digital rotation.
Let's Blue It. Community in frame.
The follow-up shifted the focus from product to people. A slice-of-life portrait across the communities Blue serves, with photography layered on top to extend the campaign into digital, print, and out-of-home.
Beyond broadcast, we extended both campaigns into a full photography library that lived across digital, print, and out-of-home. The video set the tone. The photography carried it everywhere.
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