Banking ads, but funny.
Four comedic 30-second spots across four months for HSA Bank, working with Monigle to introduce a typically dry product to audiences who'd otherwise scroll right past.
Banking, made memorable.
HSA Bank wanted to drive awareness of Health Savings Accounts, a benefit lots of people qualify for but few understand. Monigle and Brand Revolution joined forces on a campaign that broke the category rules: instead of explaining the product straight-faced, we made people laugh.
Four comedic 30-second spots, each with a 15-second cutdown, produced across four months for an aggressive broadcast and digital push. Every spot built around a different absurd premise, turning HSA's dry subject matter into the kind of stories people actually pass along.
Four spots. Four punchlines.
Each spot lives in its own world, with its own setup and payoff. Built for paid media rotation, every one paired with a 15-second cutdown.
Meat Wagon
Sleep Study
Carl's Creamery
Power Broker
A dry subject, told with a wink. Four absurd premises that turned a financial benefit into the kind of advertising people actually remember.
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