A first commercial. A first impression.
Working with Vladimir Jones, we produced BOK Financial's first major broadcast and digital campaign. A 30-second hero spot and a full library of campaign photography that launched an established multi-state bank into a brand-new spotlight.
Long history. Brand-new spotlight.
BOK Financial had spent decades growing from an Oklahoma bank into a multi-state presence through years of acquisitions, but they'd never run a major broadcast or digital campaign. Vladimir Jones brought us in to make their first one feel like a brand finally meeting the audience it had quietly grown into.
We produced a 30-second commercial for broadcast and digital, plus a full library of campaign photography for print, in-branch signage, and point-of-purchase displays. We also led the casting, making sure the campaign represented BOK's customers across ages, ethnicities, and cultures, from families to executives.
The 30 that started it all.
Built for broadcast, scaled for every cutdown. A dynamic, premium spot designed to introduce BOK Financial to the audience they'd never officially courted.
One campaign. Every touchpoint.
Beyond broadcast, the campaign needed to land everywhere a BOK customer might encounter the brand. Branch posters, point-of-purchase displays, digital, and print. We shot the full library, with casting that put real BOK customers in every frame.
We led the casting ourselves. Families and executives. Multiple ages, ethnicities, and cultures. Every face in the frame a piece of what BOK actually looks like.
Got a brand ready for its first close-up?
From hero spot to in-branch signage, we produce the kind of campaign that lands across every channel a brand lives on.
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