Keep it cold. Keep it bold.
BrüMate didn't just make better drinkware — they made drinkware people actually wanted to show off. We produced a full content library across product launches, brand films, and social-first spots that matched the energy of a DTC brand growing faster than the category could keep up with.
A product this good deserves content that keeps up.
BrüMate was already winning the DTC drinkware game with products that looked as good as they performed. But the content hadn't caught up. They needed a partner who could shoot product with the precision of a studio and lifestyle with the looseness of a weekend — sometimes in the same frame.
We built a production pipeline that scaled with their launch calendar — brand anthems, product hero spots, social cutdowns, and everything in between. Six videos, each one calibrated for a different audience and a different moment in the funnel, from first impression to add-to-cart.
Built for the feed. Made for the feeling.
The brand side of BrüMate's content wasn't about features — it was about identity. 'Personas' built characters around the product, turning tumblers and koozies into personality markers. 'Weekend Warrior' followed the kind of Saturday that starts at the farmers market and ends around a firepit. Both spots designed to live natively on social, earning shares instead of skips.
Features worth showing off.
The product side needed to do two things at once — make you want it and prove it works. 'Brutank' turned a keg-sized cooler into a main character. 'Leakproof' turned a feature into a fifteen-second dare. 'Pour Over' gave the morning coffee ritual the cinematic treatment it deserved. Each one built for paid media rotation, optimized to stop thumbs and move units.
