You are what you eat.
Green Chef was already the number-one organic meal kit in America. They needed a :30 that captured what makes them different — not just the ingredients, but the feeling of cooking something that's actually good for you. We made a spot that turns a meal kit into a moment.
Green Chef x Brand Revolution.
Green Chef's 'You Are What You Eat' campaign needed to feel as fresh as their organic ingredients. We produced content that captured the joy of cooking with clean, sustainably-sourced ingredients — positioning Green Chef as the meal kit for people who care about what goes into their body.
Thirty seconds. One take on eating well.
No gimmicks, no celebrity cameos, no ingredient close-ups set to stock music. "You Are What You Eat" follows the ritual of a real meal — the unboxing, the prep, the first bite — shot with the kind of craft usually reserved for restaurant campaigns. One video, built to carry the entire brand message in half a minute.
Every frame is intentional.
We treated every shot like a photograph — the warm glow of a kitchen counter, the color of fresh herbs against a cutting board, the steam rising off a finished plate. These aren't B-roll. They're the moments that make you want to cook.
