Most banks have lollipops. We went bigger.
Across two agencies and every format, from broadcast to social to a surprise-and-delight fabrication stunt in downtown Denver, we've helped FirstBank show up like no other bank.
Good at banking. Great at standing out.
FirstBank knows who they are: good at banking. We've spent years helping them show it, working alongside two agencies, Booyah and TDA, across product commercials, brand social, UGC testimonials, and experiential fabrication.
Each piece plays a different role. The commercials sell the app. The social makes people laugh. The testimonials build trust. And the fabrication stunt? That's the one people are still talking about.
A lollipop you couldn't miss.
Every bank keeps a bowl of lollipops at the desk. FirstBank does things better. So we made lollipops you couldn't ignore: life-size, four feet tall, nine pounds each, hand-crafted with a confectionery food stylist. We built a giant clear bowl, dropped it in the middle of downtown Denver, and let the surprise unfold. They didn't last long.
Built around the app.
With the agency Booyah, we produced broadcast and digital spots centered on the FirstBank app, each highlighting a different way it makes banking easier.
Adventure Awaits
A group of friends hits the road, with the app keeping the whole trip effortless.
Bank Like Penny
A comedic spot starring a bulldog who shops for herself, easily, thanks to the app.
Good at banking. Bad at everything else.
Part of FirstBank's multi-year "Good at Banking" platform, these paid social spots showed bankers hilariously failing at things outside their lane, proving they should stick to what they're great at.
Soccer
Great at banking. Less great on the field.
Dance Trends
Great at banking. Not built for the dance floor.
Martial Arts
Great at banking. A liability in the dojo.
Window Washing
Great at banking. Best kept off the scaffolding.
Real voices. Authentic feel.
Created with the agency Booyah and produced through Cinebody, these testimonial spots ran as paid ads with an authentic, user-generated feel, highlighting FirstBank's online banking and debit cards. Shot in English and Spanish.
Lauren
Karen
Francisco
From a nine-pound lollipop in downtown Denver to broadcast, social, and testimonials, we help FirstBank show up the way a bank rarely does. Memorably.
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