Insurance, humanized.
Multiple campaigns that turned a health insurer into a storytelling brand.
Humana x Brand Revolution.
Humana needed to stand out in a category defined by complexity and skepticism. We produced a series of campaigns — from the charming 'Van' spots (:30 and :60) to 'The Agents,' 'The Members,' and individual patient stories like Georgette and the Niebuhrs. Each piece humanized insurance by centering real people and real moments.
The Members.
Long-form documentary content following real Humana members across the country. Each film captures a genuine story of health, connection, and the human side of insurance — produced to build trust and emotional resonance with audiences who've heard every promise before.
The Agents.
The other side of the story. These spots follow Humana's agents — the people who connect members to care. From a two-minute recruitment film to :15 and :30 broadcast cuts, each piece was designed to humanize the role and attract talent who actually give a damn.
