The showroom, reinvented.
A fully digital auto show experience for Porsche Belgium — filmed with cinematic precision, powered by innovation, and awarded a Bronze Effie.
Real cars. Digital stage.
When the Brussels Motor Show went dark, Porsche and D'Ieteren turned to DDMC to build something entirely new. Rather than settling for a virtual showroom, the team created an immersive digital experience that put seven models in front of the viewer using real cinematography — not 3D renders — shot with periscope cameras and a Techno Dolly rig, a first for the automotive industry.
Visitors controlled four camera angles per vehicle, connected with over 150 product experts via live video, and configured their car in real time. Available daily from 8 AM to midnight across 24 days, Porsche Next didn't just replace the motor show — it redefined what a digital launch could be.
Cinematic precision.
Every model was captured using real cinematography — periscope cameras for interiors, a Techno Dolly rig for fluid exterior tracking — delivering a digital experience that felt as premium as the cars themselves.
