Where dealers meet the future.
An exclusive Belux convention at Antwerp's historic Handelsbeurs — unveiling the new Dacia Duster and Renault Scenic to 300 dealers.
Heritage venue. Bold reveal.
Renault Group tasked DDMC with designing a dealer convention that would energize their Belux network around the next generation of vehicles. The setting — the Handelsbeurs Antwerpen, a landmark 19th-century trading hall — demanded a production that could honour the architecture while delivering the drama of two major vehicle unveilings.
DDMC transformed the space into an immersive stage for the new Dacia Duster and Renault Scenic, blending theatrical reveals with brand storytelling. The result brought 300 dealers together for an experience that felt less like a sales meeting and more like a premiere.
A stage built for every brand.
From choreographed performances and dramatic vehicle reveals to curated hospitality and branded merchandise, every element was designed to make 300 dealers feel like they were witnessing the future of mobility firsthand.
